NEW WAVE — A GENXJACK ORIGINAL

From the DAWN 'TIL DUSK Collection

Before surf reports were on our phones, there was the sound of the ocean, the smell of salt in the air, and the anticipation of catching the next wave. We didn't need much. A board, a beach, a little sunshine, and enough daylight to do it all over again.

Inspired by the Southern California surf culture of the '70s and '80s, NEW WAVE brings back the unmistakable colors and carefree attitude of an era when life seemed to move at the speed of the tide. Bold yellow, orange, and red stripes form a curling wave, with GENXJACK incorporated into the design. It's a tribute to the surf shops, beach days, and endless summers that helped define a generation.

And you didn't have to be a surfer to appreciate the lifestyle. It was about freedom, individuality, and finding something you loved doing enough to lose track of time.

Part of the DAWN 'TIL DUSK Collection, NEW WAVE celebrates the days we spent outside and the adventures that are still waiting for us.

Available in Light Blue, Natural, Royal, and Black.

THE TEE

Every GENXJACK design deserves a comfortable shirt. That's why we print on the Gildan Softstyle® 64000, a lightweight, soft-feeling tee with a modern classic fit that's made for everyday wear.

GENXJACK | For the professional cool kid. | From the professional mistake maker.